19
Nov

The Fundamentals of eCommerce Marketing for 2020

If you are thinking of starting your own ecommerce website, you better read on. Plenty of
changes are set to happen in the digital landscape this 2020, and you need to keep up with them
in order to succeed.

Apart from choosing the best ecommerce website builder in Malaysia, you need to do extensive
research, and implement a lot of good strategies to capture the attention of your audience.

Evolving consumer behaviors and new technologies are affecting ecommerce marketing. Can
you keep up?

1. Semantic SEO

Learn how to optimize for semantic phrases. By 2020, optimizing just for the traditional phrases
and keywords won’t do the trick. With the rise of voice search and artificial intelligence,
Amazon, Yahoo, Bing and Google are expected to distance from lexical results, and gear
towards semantic.

When we say lexical results, we mean the process of matching the queries, word for word.

Semantic results, on the other hand, is where Google and other search engines try understand the
query, and give the best response, regardless of the words used.

Next year, determining keywords is no longer enough. You should understand what the
keywords mean in order to provide rich details, and understand user intent.

2. Selling on Amazon

Selling items within the Amazon marketplace is already an essential for many ecommerce
businesses. This is no longer a surprise! We all love shopping at Amazon. Shopping there is
convenient and fun, since there are tons of products available. This means that even if you want
to sell your products on an ecommerce website, having an account and a list of items on Amazon
would help improve your online presence. What’s even more amazing is that you will have
access to Amazon’s pay-per-click advertising.

3. Chatbots

Communicate well with your customers with the help of chatbots. Through this technology, you
can implement a conversational marketing strategy that will allow you to address the needs of
your customers as soon as possible.