The Fundamentals of eCommerce Marketing for 2020
If you are thinking of starting your own ecommerce website, you better read on. Plenty of changes are set to happen in the digital landscape this 2020, and you need to keep up with them in order to succeed.
Apart from choosing the best ecommerce website builder in Malaysia, you need to do extensive research, and implement a lot of good strategies to capture the attention of your audience.
Evolving consumer behaviors and new technologies are affecting ecommerce marketing. Canyou keep up?
1. Semantic SEO
Learn how to optimize for semantic phrases. By 2020, optimizing just for the traditional phrases and keywords won’t do the trick. With the rise of voice search and artificial intelligence, Amazon, Yahoo, Bing and Google are expected to distance from lexical results, and gear towards semantic.
When we say lexical results, we mean the process of matching the queries, word for word.
Semantic results, on the other hand, is where Google and other search engines try understand the query, and give the best response, regardless of the words used.
Next year, determining keywords is no longer enough. You should understand what the keywords mean in order to provide rich details, and understand user intent.
2. Selling on Amazon
Selling items within the Amazon marketplace is already an essential for many ecommerce businesses. This is no longer a surprise! We all love shopping at Amazon. Shopping there is convenient and fun, since there are tons of products available. This means that even if you want to sell your products on an ecommerce website, having an account and a list of items on Amazon would help improve your online presence.
What’s even more amazing is that you will have access to Amazon’s pay-per-click advertising.
Communicate well with your customers with the help of chatbots. Through this technology, you can implement a conversational marketing strategy that will allow you to address the needs of your customers as soon as possible.